Within Reason

As far as requests go, Unnameable Books in Prospect Heights makes a reasonable one.

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Jour/nal

I came across The Journal Gallery while walking around Williamsburg earlier today and have thought about this name eight times since. 

“Journal” is such a good word, such a good name. Good things should be called Journal Things. The Journal Gallery, for example, is a good gallery. 

“Journal” comes from the Old French “jurnal,” a book of daily prayers. But it also sounds like “journey” and “jour,” currently the French word for “day.” 

And so it is the journey taken in a day.